Perfect for newborn snuggles
My 3 week old settles instantly in this. The fabric is so soft and stretchy, feels like wearing a comfy tee.






WHAT CUSTOMERS SAY
From 27 reviews
My 3 week old settles instantly in this. The fabric is so soft and stretchy, feels like wearing a comfy tee.
Finally something that fits my shoulders properly.
Love the concept and baby seems happy in it. Ordered XL but feels more like a large, quite snug around my ribs.
Can actually drink my coffee while bub sleeps against my chest. The weight distribution is brilliant, no sore back after an hour of wearing.
No fiddly straps or clips to wrestle with. Just slip it on and pop baby in.
It's fine for around the house but wouldn't use it for longer outings. Gets a bit warm and baby seems to slip down slightly after 30 minutes.
The only thing that settles our little one. Skin to skin contact through the thin fabric works wonders.
Really practical design, baby loves being close. Only gripe is the limited colour options - would love a navy or burgundy.
Bought this for my sister and she raves about it daily.
Even on hot Auckland days this doesn't make us both sweaty like other carriers do. The cotton blend is perfect.
Still using it at 16 weeks and bub fits comfortably. The stretch adjusts as they grow which is handy.
Love how simple it is to use but the neck hole is quite tight to get over my head. Takes some wiggling.
The snug fit mimics the womb perfectly.
Can vacuum, load dishwasher, fold washing all while keeping baby content. Absolute lifesaver for busy parents.
No complicated tying or retying needed. The built-in pouch is genius and feels totally secure.
Perfect for our 3kg newborn but already getting snug at 6kg. Wish it could handle bigger babies for longer.
The fabric quality is amazing - washes well and keeps its shape. Baby seems to love the texture against their skin.
My husband was intimidated by structured carriers but this he can manage no worries. Now he wears bub while cooking dinner.
Works okay but my tall 8 week old's legs dangle awkwardly. Better suited to more compact newborns I think.
Whoever thought of building a carrier into a t-shirt is a genius.
Cost fraction of fancy carriers but does exactly what we need. Simple, comfortable, effective.
Really comfortable and baby settles well in it. After daily use for 6 weeks the fabric has lost some elasticity though.
My physio suggested this over structured carriers for my recovering back. The even weight distribution is fantastic.
Chucks in washing machine with regular clothes, comes out perfect every time. No special care needed unlike other carriers.
The close contact and gentle pressure seems to soothe our overtired little one better than rocking or patting.
Finally a carrier that accommodates my post-lockdown belly comfortably. The stretch fabric is forgiving.
Perfect for keeping baby close and content. Only issue is the high neckline makes me quite warm, especially during summer.
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We create thoughtfully designed products that bring comfort, warmth, and everyday joy. Our focus is on quality, soft aesthetics, and gentle details made to feel cozy, safe, and timeless. Every product is crafted with care to blend beautifully into your home while adding a sense of calm and happiness to daily life.